Internet privacy pro6/9/2023 These third-party cookies include "tracking cookies" which use your online history to deliver other ads. However, there are some cookies, called third-party cookies, which communicate data about you to an advertising clearinghouse which in turn shares that data with other online marketers. These cookies are called first-party cookies. Legitimate websites use cookies to make special offers to returning users and to track the results of their advertising. ![]() The web server may use the cookie to customize the display it sends to the user, or it may keep track of the different pages within the site that the user accesses.įor example, if you use the internet to complete the registration card for a product, such as a computer or television, you generally provide your name and address, which then may be stored in a cookie. The browser saves the information, and sends it back to the web server whenever the browser returns to the website. Cookies may include information such as login or registration identification, user preferences, online "shopping cart" information, and so on. Cookies are pieces of information sent by a web server to a user's browser. ![]() When you visit different websites, many of the sites deposit data about your visit, called "cookies," on your hard drive. Some of the tools that are used to track you online include cookies, flash cookies, and fingerprinting.Ĭookies. While a few websites will honor DNT, most websites will ignore your preference. Individual websites are not required to respect it. Unfortunately, honoring the DNT setting is voluntary. When you turn on the DNT setting in your browser, your browser sends a special header to websites requesting that don’t want your activity tracked. DNT is a way to keep your online activity from being followed across the Internet by advertisers, analytics companies and social media sites. Most browsers also provide a Do Not Track (DNT) setting. However, researchers have found that "Private Browsing" may fail to purge all traces of online activity. Most major browsers now offer a "Private Browsing" tool to increase your privacy. Generally, you can change the settings to restrict cookies and enhance your privacy. The good news is that almost all browsers give you some control over how much information is revealed, kept and stored. This information is used to personalize the content that you see online. ![]() Generally, tracking utilizes a numerical identifier, rather than your real name. Tracking technology can follow you from site to site, track and compile your activity, and compile all of this into a database. Posted: Jul 01 1995 | Revised: Jan 16 2019Īlmost every major website you visit tracks your online activity.
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